Coincidences abound in the classic TV world. A never-miss TV blog I catch, Mitchell Hadley's It's About TV, mentioned the upcoming NBC 100th anniversary special to air sometime in 2026...just as I was getting through a Youtube download of NBC's 60th Anniversary Celebration, that aired May 12th, 1986. How serendipitous.
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Having previously seen NBC's 50th anniversary special, hosted by Orson Welles, back in 1976 (we had to have been over at our grandparents, who loved fusty old NBC and their radio origins), I was curious why NBC would bother with another orgy of self-celebratory masturbation just a mere ten years later.
Until, that is, I remembered that NBC, perpetually number 2 network to first "Tiffany Network" CBS and then upstart ruffian ABC, had finally, after being dead last for almost a decade in the year-end Nielsen's, clawed its way up to being the number one-rated network for 1985-1986. No wonder they were looking for a chance to finally crow about something, like their admittedly exalted legacy.
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If you grew up during the 70s and 80s, there was an undeniable "house style" to the networks that I've written about before, even a distinct look and feel to the lighting and editing and sound design of their individual shows, that was unmistakable to close TV watchers back then. For me, CBS was motion-picture gloss and sheen, their shows looking the most like something akin to what was being shown in big screen theaters.
ABC was brighter, faster, punchier, like comic books come to life, while NBC was always rather, well...dowdy and bit frumpy, even a tad dark whether filmed or videotaped. If you watch an episode of Adam-12 or Emergency today, on any medium, you can tell instantly that they're former NBC productions. They just wouldn't have looked and sounded and played like they do if they had been on CBS or ABC (if this all sounds very vague and subjective, well...yeah, of course).
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For me, NBC was always the network of my parents or more specifically my grandparents. Shows like Bonanza, Sing Along with Mitch, Hazel, Perry Como's various incarnations, Dragnet, Daniel Boone, Ironside, and The NBC Mystery Movie, seemed indelibly linked with older audiences like my grandparents, who religiously watched them. Growing up, the only NBC shows that were "must see" for me were Walt Disney's Wonderful World of Color, Adam-12, Emergency! and Sanford and Son. Other, more "youthful" NBC offerings that would remain huge in my memory, such as Star Trek, The Man from U.N.C.L.E., and The Monkees, I saw later in syndication, far removed from their original network context.
With little in the way of repeated viewing history, I had no gravitational pull from NBC, then, to keep me in their orbit as the 80s rolled around and I entered my teen years (ABC and to a lesser extent CBS owned that time period for me). Even in elementary school, I read our local rag for any entertainment or movie or TV-related features, which deepened when I was able to score an occasional Variety or Hollywood Reporter from our local bookstore.
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So I was well aware of NBC's widely-publicized problems going into the late 70s and early 80s, and particularly the high drama of TV executive Fred "The Man With the Golden Gut" Silverman being poached from ABC and going to dead-last NBC. Even casual followers of TV knew he flamed out (despite some hits like CHiPs, Diff'rent Strokes, Real People, and the miniseries spectacular, Shogun) through a series of expensive misfires like Supertrain, Pink Lady and Jeff, Hello, Larry, and The Krofft Superstar Hour, and simple bad luck, such as the former worst president in U.S. history, Jimmy Carter (until the day he died, he prayed to shrine featuring Obama and Biden), boycotting the Summer Olympics...leaving NBC and Silverman holding the bag to the tune of about $34 million dollars in lost advertising (over $133 million in today's dollars).
Not until MTM co-founder Grant Tinker and his lieutenant, programmer Brandon Tartikoff, showed up at NBC, and put into place a long-term strategy of leaving so-called "quality" shows on the air long enough to find viewers, did NBC's fortunes begin slowly to turn around. With ever-more-sophisticated and focused work on satisfying advertisers with demographic mumbo-jumbo, NBC could charge the same amount for commercials on a mid-level performer like Hill Street Blues, as CBS and ABC were charging for higher-rated competition. Overall ratings may have been down, but NBC was going up in the all-important young, urban, upscale demos.
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So by the time of this NBC 60th Anniversary Celebration special, it's not too surprising that the network would take the rather arbitrary 60th landmark and make it into something to finally celebrate: profits, after years and years of deep red losses. By the time everything was tallied for 1985-1986, NBC had 5 of the Top Ten shows (#1 The Cosby Show, Family Ties, Cheers, Golden Girls, Miami Vice), 5 in the Top Twenty (Night Court, The NBC Sunday Night Movie, Highway to Heaven, You Again, and 227), and 4 more in the Top Thirty (The NBC Monday Night Movie, Valerie, The Facts of Life, and The A-Team).
So why not take a three-hour chance on reminding viewers why NBC was now flourishing? What followed was a clip-heavy pat-on-the-back, and a missed opportunity to tell viewers why NBC's history was indeed worth celebrating. To establish the anniversary, the NBC 60th Anniversary Celebration opens with the numerals "1926," along with a radio microphone graphic...before it quickly inserts Milton Berle trying to recreated the familiar NBC 3-tone audio logo, lest audience click off in droves, thinking this is going to be a documentary on radio.
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The special's framing device is then introduced: everyone's going on a 30 Rock guided tour, including Paul Schaffer, Uncle Miltie, Doris Roberts, Barbara Eden, and those four untalented Cosby Kids (minus the other untalented one who may have been off filming Angel Heart). Even Bob Hope is shown getting a ticket, but he's strangely missing from the elevator, and that inconsistent anchoring device--the guided tour that drops in an out with no rhyme or reason--pretty much sums up the NBC 60th Anniversary Celebration as a whole: a clip show with very little if any structure (or logic).
The special's first musical number--a rather sad collection of dancers, dressed as peacocks, throwing themselves around the cramped elevator lobbies of 30 Rock, is introduced by Malcolm-Jamal Warner...who...can't...deliver...a...simple...line...to...save...his...life (apparently the little kid thinks there are live peacocks in the building). I can guarantee you: if I did happen to tune into this back in 1986, the combination of bored performers (the Cosby kids are literally smirking at their co-stars, whom they probably never heard of), terrible writing, and kitschy production numbers had me tuning right out.
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The big marching band-like opening song, Hey Did Ja Know? basically implores us to realize NBC, despite the last ten years, has a remarkable history, and that it now stands tall again with Bill Cosby, Johnny Carson, the Today Show, The Golden Girls, Hill Street Blues, and David Letterman. It's immediately apparent that this 60th anniversary celebration will be just as much promotion for current hits, as it will be reverent memories of past NBC glories.
Unrelated clips of the Kraft Music Hall (featuring a 2 second shot of Rudy Vallee), a Kraft cheese commercial, an extremely brief shot of Your Show of Shows (when the hosts tell young Malcolm this was shot live in black and white, he incredulously drawls, "Riiiiight,"), some Arturo Toscanini and more Uncle Miltie, a brief shot of the Hallmark Hall of Fame logo, some Howdy Doody and the SNL '80 logo--all of which are flashed too quickly in front of the viewer, with zero context.
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The theme song continues, inexplicably, with NBC pages dancing on the SNL set (with a truly bizarre Busby Berkeley shot of Keshia Knight Pulliam lip-synching some adult singer moaning the blues), before Warner comes back, bedazzled in a jacket and hat and looking like the spitting image of Judy Garland singing, Get Happy in Summer Stock, as he tries to (unsuccessfully) vamp with the dancers (he almost gets out, "...and the perennial Mr. Hope!") as we get more unrelated, unexplained snapshots of forgotten NBC alumni.
At this point, you feel anything can happen in the NBC 60th Anniversary Celebration, and it does: we get a pre-recorded roll call of "NBC's Family of Stars." The men in tuxes and the women in evening dress, we're treated to 2-4 second shots of the stars walking out, before the next performer fades up. Participants (in alphabetical order) include: Steve Allen, Fran Allison, Harry Anderson, Bea Arthur (imperious), Gene Barry (great hair), Uncle Miltie, Tempestt Bledsoe, Tom Brokaw, Pierce Brosnan (looking suitably embarrassed since NBC cancelled his Remington Steele, then renewed it, causing him to lose the role of James Bond), Raymond Burr (liverish), Red Buttons, Sid Caesar (looking iffy), MacDonald Carey, Johnny Carson (contractually obligated to be there), Nell Carter, Connie Chung (my first laugh of the show), Dick Clark, Robert Conrad (looking puffy), Robert Culp (are those chalk marks on his tux?), Ted Danson, and Don Dafore (looking chipper).
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Angie Dickinson (looking swank), Hugh Downs, Barbara Eden (did they want another Jeannie TV reunion movie out of her?), Ralph Edwards, Nanette Fabray (does a jaunty little dip at the opening), Kim Fields (looking beautiful), Michael J. Fox (get your goddamn hands out of your pockets), Arlene Francis, Soleil Moon Frye, Estelle Getty, Marla Gibbs, Melissa Gilbert (our first non-smiler), George Gobel (poor guy--they don't show him walking; he's already standing there, and he fakes getting ready to move on), Lorne Greene (are those huge hands real?), Deidra Hall (that huge rack looks real), Valerie Harper (begin termination countdown, Val!), Julie Harris (smug), The Hoff! (big handsome lug), Ed Herlihy, Bob Hope, Don Johnson (again with the hand in the pocket), and Perry King (hands! pockets!--this is a formal occasion, you ape!).
Jack Klugman (grimacing as usual...with no idea his highly-rated new NBC sitcom is going to get shit-canned next season), Hope Lange (real tart), Sabrina Le Beauf, Jerry Lester (single best walk-out: energy, fun, happy to be there), Sherri Lewis and Lamb Chop, Hal Linden (dapper...and certainly unaware that his NBC series, Blacke's Magic, would be cancelled before this special aired), Norman Lloyd, Shelley Long (eye on the big screen), Gloria Loring, Peter Marshall, Dick Martin (big smile, always), Rue McClanahan, Ed McMahon ("he has that...glow"=5 Hamms beers), Mitch Miller (back from the dead), Edwin Newman (bemused at his new "celebrity"), Merlin Olsen (still waiting on an explanation for this guy), and Jack Paar (you can see where Johnny got that "trademark" nod & grin).
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Patti Page, Burt Parks (always game), George Peppard (very shiny), Reha Perlman, Keisha Knight Pulliam, Sarah Purcell (stunned to be invited), Charlotte Rae (delightful), John Ratzenberger, Gene Rayburn, Martha Raye (huge Polident smile), Carl Reiner, Alfonso Ribeiro (okaaaaaay....), Joan Rivers (just months away from backstabbing NBC and Johnny), Doris Roberts, Dan Rowan, Pat Sajack (Flattop, from Dick Tracy), little Ricky Schroder, Doc Severinsen (just keeping it cool, keeping it together until he can blow this place), and Dinah Shore (serene).
Buffalo Bob Smith and Howdy Doody (like...from another world), Robert Stack (easy on the hair ink), Craig Stevens, Mary Stewart, Philip Michael Thomas (biggest inverse ratio of gratitude-to-actual worth), Daniel J. Travanti (cripes...stop looking so tortured all the time. Drink up!), Robert Vaughn (magnificent snot), Malcolm-Jamal Warner (we don't see enough of him nowadays, do we...), Betty White (she's not fooling us), Jonathan Winters (watch out for that cane), Jane Wyatt (lovely), and Robert Young (a ghost).
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I hope you got a good look at these NBC "family of stars," in their 2-second walk-throughs, because almost all of them ain't coming back until the very end of the special. Next, a commercial break, including a groveling "Thank you," from a bunch of NBC stars, kissing the viewers' asses for tuning in that year (most sincere: Michael Landon. Most snide: John Laroquette).
Back at 30 Rock, Barbara Eden suddenly (and completely illogically) morphs into a tour guide, along with Doris Roberts, and starts giving out info on the old Studio 8H (prior to upstart SNL's tenure there), including clips from Toscanini, The Philco Television Playhouse, and Kraft Television Theatre. We see Grace Kelly, Sidney Poitier, Don Murray, Jack Lemmon, James Dean, Anthony Perkins, Brian Donlevy, Robert Preston, Nina Foch, Jack Weston, George C. Scott, and Larry Hagman in various black and white dramas (originally telecast live), which historians have been telling you for decades were superior to the filmed shows you actually enjoyed more, like Bonanza, Ironside, and The Rockford Files.
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Announcer Ed Herlihy comes out and dithers on merrily about live commercials, before the Cosby kids rebel and state SNL is the king of live TV, whereupon we're subjected to multiple clips, only a few of which are genuinely funny, such as Ed Grimley taking a hot pie out of the oven without mitts, and Piscopo and Murphy as Sinatra and Wonder, singing a duet: "I am dark and you are light," "You are blind as a bat and I have sight. Side by side you are my amigo, negro, let's not fight." (worst clip: Lily Tomlin giving a cheer for New York, and proving yet again she was never funny. Not once.).
Little Keisha splits from the tour, so Malcolm tries to find her, before a commercial break (on Hunter, Sergeant Dee Dee McCall rather blandly states, "We definitely have a psycho on our hands,"). A totally random trip to the "mini-control room" where one of the Cosby kids tries to be a weather girl follows (god this is all so mindless), before random clips of The Tonight Show, featuring Steve Allen (his own biggest fan), Jack Paar (head case), who has Cassius Clay and Liberace on (Lee kills when he puts his hands on Clay and states, "Move that way a little--you're standing in front of my candelabra,"), and of course, Johnny Carson. That triggers little Keisha's desire to see the real Mr. Carson.
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Meanwhile, Malcom runs into Uncle Miltie (not, unfortunately, with a forklift), and we get some Texaco Star Theater clips (Elvis is dying at Uncle Miltie's antics). Not to be outdone, Bob Hope pushes his way back onto the special, and talks about radio, before we somehow get a rehash of his USO trips (hey man--he was out there, doing his part).
Never mind why, but suddenly John Chancellor appears, and reassures us that we're getting all the news we deserve because guys like him at NBC are "doing their jobs" (thanks, John, but I'll get my own news now). Malcolm and Keisha then barge into the Today studio and bother Jane Pauley (who seriously looks like she's annoyed) and Bryant Gumbel (the Durwood Kirby of TV journalists). Lots of stroking about how great the utterly useless Today show is, before Malcolm and Keisha decide they need to go to Burbank, CA, to see Carson.
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Some more commercials. I love the McDonald's one, where the kid guilt-trips Dad into skipping an important business trip, so they can go to the park (hope you like sleeping in the park, kid, when heavily-leveraged Daddy loses everything because you had to have a f*cking Happy Meal....), and a NBC News Digest, where 15 seconds are devoted to the Chernobyl disaster, the Bhopal disaster, and Princess Di wearing safety glasses (John Chancellor was right! That's all I needed!).
Next, insincere little shit Michael J. Fox (get your goddamn hands out of your pockets, lift your goddamn head up, and quit mumbling you shiftless little prick) schmoozes with Bob Hope, who talks about vaudeville evolving into TV variety shows, with clips from Eddie Cantor, Jimmy Durante, Abbott & Costello, Martin and Lewis, Caesar's Hour, The Chevy Show, Perry Como, Nat King Cole, The Lux Show, with Rosemary Clooney, Steve and Eydie, Andy Williams, Your Hit Parade, The Donald O'Connor Show (that fountain sequence is spectacular), Fred Astaire, Julie Andrews, Gene Kelly, Hullabaloo, The Dean Martin Show, Flip Wilson, Jack Benny, Laugh-In, SCTV (probably the first time most NBC viewers even saw the McKenzie Brothers), and the Motown 25 Special.
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Then, in the special's first large musical set piece, Bob Hope warbles Be a Clown (as Fox just...stands there, arms crossed, useless as a fishnet condom), while real clowns cavort around before Debbi Allen sings quite badly (really, really off-key and sharp). Dinah Shore, Rowan and Martin, Berle and Caesar also knock off a few bars of some tunes, before George Gobel tries Funny Face (it's so earnest and strange and heartfelt--completely unexpected and rather touching). Sherri Lewis tries to sing Send in the Clowns, but Lamp Chop (delightfully) deflates it with a simple, hilarious, "What are you talking about?" Red Buttons and then Donald O'Connor also croon a bit (O'Connor, very nicely), before that smarmy little git Fox takes off.
Don't ask how, but apparently Malcolm and Keisha hitchhike to Burbank, CA, where we get some Hallmark Hall of Fame clips (predicated, not very much, on the theme of theatrical makeup), featuring Julie Harris (what a ham), Peter Ustinov (even worse), Geraldine Page, David Wayne, John Forsythe, Paul Ford, Anthony Hopkins (the hams of the world have a new king!), Lesley-Ann Down, Joan Collins, Lee Remick, Orson Welles, and Christopher Plummer. Zero context for any of this. No history on Hallmark's landmark series. Nothing. Just random clips that mean next to nothing to the casual viewer.
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Commercial break (please bring back Kellogg's Raisin Squares--those were insane). Next, one of the other Cosby kids says, "Hey, Pepper!" to a decidedly un-amused Angie Dickinson, who then talks about cop and detective shows (and for the first time on the special, with a modicum of historical fact and context), including Dragnet, Adam-12, McCloud, McMillan & Wife, Columbo, The Man from U.N.C.L.E. (not really a cop or detective show), I Spy (again, not...), The Saint (again...), The Rockford Files, and Remington Steele (what, no M Squad clip?). Also, Quincy, CHiPs, Hill Street Blues (most overrated show in TV history), Miami Vice ("...wearing outfits Joe Friday would have run them in for," Angie crisply states). One of the better montages.
Pat "Flattop" Sajak and Deidra Hall's breasts stop by (nope, the tour angle has been dropped again) to discuss daytime TV--that would be soaps and game shows back in the 1980s. Hall, who seems to be having a hard time forming words, talks about Another World (I miss the old-timey organ cues), Search for Tomorrow, Santa Barbara, and Days of Our Lives. It's all meaningless to me because the only NBC soap I watch--to this day, on Retro TV--is The Doctors, and that was long gone by the time of this special. So...snores.
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Sajak presents a furious clip montage of Break the Bank, Juvenile Jury, Name That Tune, Truth or Consequences, People Are Funny, Queen for a Day, Twenty One (of course they don't mention the scandal!), The Price is Right, Concentration, Play Your Hand, It Could Be You, The Match Game, Jeopardy, Let's Make a Deal, GE College Bowl, The Hollywood Squares, Super Password, Sale of the Century, and of course, Wheel of Fortune (no game play featured, unfortunately, for any of these ridiculously short clips).
NBC's Western series are given a very nice production number, with a stylized curved set and some nice modernized hoedown dancing, while Michael Landon, sucking in that gut, talks about all the tropes that made up a typical TV oater (he claims that between 1950 and 1974, NBC aired over 2000 Western episodes). Little in the way of attribution for the clips, but they're integrated with the dancing in a fun way. Probably the best segment in the special.
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Unctuous little toad Michael J. Fox is back, to insist that NBC has had a 60-year commitment to children's programming. Clips include Ding Dong School, Kukla Fran and Ollie, Mr. Wizard, Howdy Doody (those kids in the Peanut Gallery are flying), and then crap nobody watched like NBC Special Treat, NBC Children's Theatre, Big Bird in China (jee-suz), and Main Street. Thank god, though, for The Smurfs--the only cartoon they deign to mention (whoever wrote this obviously feels mere cartoons are unworthy of being mentioned in the same affected breath as "children's programming," so screw marvelous creations like Rocky and Bullwinkle, The Pink Panther, Atom Ant, and Woody Woodpecker).
In case we missed it, Bob Hope is God, apparently, at 30 Rock, so Dinah Shore reminds us yet again of this sacred fact, with clips of Bob's specials...before Bob returns (he must have had the contract to end all TV contracts...), talking about, what else, TV specials (or "spectaculars," as they were famously known on NBC). We see clips of Peter Pan (one of those holiday shows your parents made you watch because it was "good" for you), Sinatra's Our Town, with Paul Newman and Eva Marie Saint, The Petrified Forest, with Humphrey Bogart and Henry Fonda (they imply it was lost at this point in 1986, but apparently a kine-scope was later found of the production). We also see miniseries clips including Wallenberg, Shogun, King, Sybil, The Execution of Private Slovik, and The Burning Bed (random choices, to be sure, among the many minis they had--why not show what some say was the first U.S. mini: NBC's The Blue Knight, with William Holden?).
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Hey! Bill Cosby finally shows up! In a Jell-O commercial! (what, you thought he was going to be on this thing? You've got to be kidding). Barbara Eden, now divorced completely from the tour guide framework, appears in a stylized sitcom house and talks...sitcoms, with clips from The Goldbergs (no context why this series was so important), Blondie (Arthur Lake does his hilarious adding machine bit), The Aldrich Family, Father Knows Best, Mister Peepers, Hazel, Bachelor Father, Car 54, Where Are You?, My Mother the Car (included without a shred of irony), I Dream of Jeannie (seriously: the most perfect rack-to-waist ratio), Flipper (um...not even close to a sitcom), Get Smart, The Monkees, My World and Welcome to It (someone was having fun in programming), Chico and the Man, Sanford and Son, Love, Sidney (no mention of the show's controversy), and of course, The Cosby Show (I loved the Bill Cosby of Mother, Jugs & Speed; Cliff Huxtable, however, bored me to tears). Nell Carter (who literally sneers at poor Eden), Bea Arthur, Marla Gibbs, that Alfonso kid and Punky Brewster join in for a song about We're a Family. Whatever.
Tom Brokow comes out to finish the job John Chancellor apparently didn't, mentioning a bunch of serious news stories of the past, all of which are major bummers, and none of which I want to be reminded of in this anniversary celebration. Next!
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Whiny little crybaby Jack Paar returns for some incoherent jumble of clips that supposedly represent "hellos and goodbyes," the latter which can't come soon enough. Clips from Little House on the Prairie, Barbara Walters (who did she have photos of, seriously), Bill Cosby, Liza Minnelli, Huntley and Brinkley, and a creepy af Clarabell whispering, "Goodbye, kids" (call the special victims unit!), are featured, before we get a clip of Paar stupidly quitting The Tonight Show (I love whoever picked these clips--clearly they weren't going for the demographics NBC was clutching for in 1986).
Finally, little annoying Keisha and her equally talent-less brother Malcolm find Johnny Carson, joining him and all the stars that weren't used in the specials for a ding dong, reprising the irritating, Hey Did Ja Know? The look of grim gamesmanship on Carson's face, as he's forced to sing this stupid ditty while pretending to cheer on his hated employer, NBC, is worth the price of the entire special. You can watch the various stars' faces the editor cuts to, like the Zapruder film: endlessly going back, trying to discern what in the world they were thinking while having to endure this torture. It's the best part of the NBC 60th Anniversary Celebration...particularly because it's the last part of the NBC 60th Anniversary Celebration. I can't wait to see who they can corral for the upcoming 100th anniversary!
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